Too Cruel To Be Kind

Too Cruel To Be Kind

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    Too Cruel To Be Kind started with two friends, an idea, passion, and 'probably a few too many glasses of Cab Sav', as described by the pair. One a background in fashion, garment construction and art, and the other in graphic design and illustration. Too Cruel To Be Kind's style builds on feelings of nostalgia, small town New Zealand, 90s ball photos and tattoos. They emanate an iconic mix between high end and street wear and are a proud kiwi brand.


    Too Cruel to be Kind offers a 12 month warranty that covers manufacturing faults and defects on all products. Contact us for more information.

    Please note that products purchased while on sale are not able to be returned and are non-refundable*, so please choose carefully.
    *Sense & Wonder will meet any obligations required as stipulated in the Consumer Guarantees Act.