Alicia

Alicia is our creative director and one of our jewellery designers at Sense and Wonder. She is constantly on the go and is responsible for all the creative decisions here. Alicia is involved in many aspects of our business like brand design and development, product creation and selection, merchandising, and marketing. As is the nature with a small family owned and operated business, she also takes on other managerial aspects such as human resources management, logistics, training, and you'll see her helping out in store from time to time too. 

What do you do when you're not at Work? 

In the weekends you'll likely find me at a local café, cooking up a storm in the kitchen or spending time with friends. I also love travel and exploring our beautiful country.

What is your favourite brand or piece of jewellery from S&W? 

All the pieces we have custom designed. I love hearing people's stories and helping make their dreams become a reality in jewellery form. There's so much thought and meaning put into the designs which makes each piece so magical!

What do you most enjoy about your job? 

I love the variety! Being a small, family run business, I have had the opportunity to learn about all facets of the company. I'm involved in a wide range of areas such as marketing, training, brand development, human resources, store creation, custom jewellery design plus more. Everyday is different and I love it!

If you could visit anywhere in the world, where would you go? 

This ones a hard one, because I want to go everywhere! I absolutely adore traveling the world. Exploring new places, cultures, traditions and cuisines. I love exploring both big cities and small towns to find hidden gems.